Everything at The Happy Cog starts with a good old chinwag. And, wherever possible, tea and biscuits.

Tell us what you have in mind for your wheels. Whatever it is, we have the experience, patience and skills to make it happen.

Carbon rims or alloy; disc or rim brake hubs; dynamos or power taps. For road, cyclocross, MTB or gravel.

We source components from great brands such as Sapim, Enve, WTB, White Industry, i9, Boyd, Shimano, Campagnolo, Stan’s No Tubes, Hope Technology and Chris King.

We can even use your own components - see below for costs -. Assuming they’re in good enough nick, that is; because we won’t take any chances.

Handbuilt wheelsets range from £375 to £3k+ so get in touch for a detailed cost.

Wheelbuilding costs are £25 a wheel if I supply all the parts, £50 a wheel if you provide rims or hubs.

Wheel truing or retensioning is £40 an hour.

A picture paints a thousand words so below there are some photos of wheels we've built recently, as well as some quotes from our wonderful customers.


don't just take our word for it...

I bought my first set of handbuilt wheels from The Happy Cog this autumn - Archetype rims on Dura Ace hubs. Service was quick (Fraser actually brought them to a CX race for me) and the price was less than some machine built wheels of similar spec online. They’re still perfectly true after a few months of bashing around in the woods. I was pleased enough with mine that I just bought another set of Happy Cog wheels (Pacenti SL25’s on Novatech hubs) for my wife’s 11sp disc CX bike. Fraser was able to advise on a good 11sp 135mm rear disc hub, and on the suitability of the Sl25’s for CX. If you’re in the market for a quality set of handbuilt wheels at a great price I’d give The Happy Cog a shout.
— Gordon Watt